The It Listing: Vancouver boutique Secret Location is on the transfer

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The products: Secret Location shutters Gastown location.

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Why we love it: After 11 years in the space at 1 Water Street in Gastown, Vancouver lifestyle concept boutique Secret Location is on the move.

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The original bricks-and-mortar space was shuttered on Dec. 2. The plan, the retailer’s team says, is to host a series of pop-up shops around the city in 2023, before opening in a new permanent space in a location that has yet to be announced.

“After 11 years and significant changes to the business model, it was time to make a change to our physical location,” Carey Hulshof, the founder of Secret Location, says. “This is an opportunity for us to reaffirm our brand identity with the change of location and aesthetics, all while adapting to changes in Vancouver and the global retail landscape.”

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The new location will continue to reflect the company’s ethos of “a commitment to responsible production, sustainability, high-quality craftsmanship, and our masterful curation of exquisite wares,” according to Hulshof.

“Launching at the end of this year following a series of pop-ups, the new space will incorporate our design services into our store layout. Our focus is to further elevate our client services and the overall experience, while providing a unique and quality offering not otherwise found,” she says.

In the meantime, shoppers can check out the company’s wares in its online boutique.

The price: From $15.

The retailer: Secretlocation.ca

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